What is Rowe Farms?

Rowe Farms™ believes the best way to healthy eating is to consume minimally processed, sustainably raised, locally grown foods. Rowe Farms™ carry fresh Beef, Grass Fed-GMO Free Beef, Chicken, Turkey, Lamb, GMO Free Lamb, Pork, Eggs, as well as Cured and Frozen products. Rowe Farms™ products are available at their own independent retail locations (8 in total), as well as at larger grocery chains and throughout the food service industry.

If you would like to visit their website, click here

Quality with a Conscience

At Rowe Farms™, being a conscientious company means treating animals with respect and dignity. All Rowe Farms™ animals are raised in humane and low-stress environments, without the use of antibiotics or growth promoting hormones. They have open access to food and water, and eat vegetarian diets.

All Rowe Farms™ animals are raised locally, in Ontario, by dedicated conscientious farmers. Rowe Farms™ develops a sustainable agricultural model that is economically viable for them and in doing so are able to keep local farmers on their land supplying customers with healthy food. Rowe Farm’s™ selection of meats is known for its excellent flavour and superior quality.

claims.check

Canadian Verifiable Claims

for Rowe Farms

Chicken

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

No Animal By-Product

To display this claim, meat, poultry, and fish products, must be raised on feed free of ingredients or components of animal origin, including animal products and animal by-products.

It should be noted that it is understood that the animals subject to the feed claims, except for chicken and fish, were nourished with their mothers’ milk. This milk is not taken into consideration when evaluating a claim for the absence of animal products and animal by-products in the animal’s diet.

Animal Products is defined to include cream, eggs, milk, non-fertilized ova and semen (Health of Animals Act).

Animal By-product is defined to include blood or any of its components, bones, bristles, feathers, flesh, hair, hides, hoofs, horns, offal, skins and wool, and anything containing any of those things (Health of Animals Act).

In addition the CFIA has ruled that Vitamin D3 derived from cholesterol contained in the lanolin of sheep wool grease is considered an animal by-product. Since this type of Vitamin D3 is the only Vitamin D which is permitted by law to be used in swine, cattle and sheep feeds in Canada all pork, beef and lamb is disqualified from using this claim.

Since there is an alternative non-animal derived Vitamin D3 registered for use in poultry feeds in Canada, assuming poultry are supplemented with this type of Vitamin D3 and and are not fed any animal products or by-products chicken and turkey are able to claim “no animal by-products”.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Vegetable Grain Fed/Grain Fed

To display this claim, the animals must have been fed a grain diet, where the macro feed ingredients, added as sources of energy and protein, are made up solely of grains and grain by-products with no ingredients of animal origin. Minerals and vitamins as well as non-nutritive feed additives such as medications, biologics, pellet binders, enzyme supplements, anti-caking agents, flavouring agents, etc., may be added regardless of origin (i.e. additives such as Vitamin D3 derived from the lanolin of sheep wool and vitamins and minerals, which are encapsulated, for stability purposes, in gelatin of animal origin may be added without disqualifying the final product from making the claim “grain fed” or “vegetable grain fed”.

Grain is defined by the CFIA as barley, beans, buckwheat, canola, chick peas, corn, fababeans, flaxseed, lentils, oats, peas, rice, rye, safflower seed, sorghum, soybeans, sunflower seed, triticale and wheat or any of their by-products. This definition does not include forages such as corn silage, haylage, grass, etc.

Raised with a Conscience

Consumers are taking a close look at how their food is produced to make better choices and to support a ‘back to basics’ approach to farming. As the reality of modern livestock production becomes more evident and consumers realize that alternatives do exist, animal husbandry claims like “humanely raised” are on the rise across many retail channels. At Rowe Farms™, Raised with a Conscience means that all of their animals are raised in humane and low-stress environments, without the use of antibiotics or growth promoting hormones. They have open access to food and water, and eat strictly vegetarian diets.

Pork

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Vegetable Grain Fed/Grain Fed

To display this claim, the animals must have been fed a grain diet, where the macro feed ingredients, added as sources of energy and protein, are made up solely of grains and grain by-products with no ingredients of animal origin. Minerals and vitamins as well as non-nutritive feed additives such as medications, biologics, pellet binders, enzyme supplements, anti-caking agents, flavouring agents, etc., may be added regardless of origin (i.e. additives such as Vitamin D3 derived from the lanolin of sheep wool and vitamins and minerals, which are encapsulated, for stability purposes, in gelatin of animal origin may be added without disqualifying the final product from making the claim “grain fed” or “vegetable grain fed”.

Grain is defined by the CFIA as barley, beans, buckwheat, canola, chick peas, corn, fababeans, flaxseed, lentils, oats, peas, rice, rye, safflower seed, sorghum, soybeans, sunflower seed, triticale and wheat or any of their by-products. This definition does not include forages such as corn silage, haylage, grass, etc.

Beef

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Raised on Feed that Includes Grain

This claim is used to describe food products derived from animals that were raised on feed which included grains and grain by-products but was not exclusively limited to grains. Other acceptable feed ingredients such as hay, forages and/or ingredients derived from animal products or animal by-products may also be present.

The words “includes grains” communicates to the consumer that the animals were fed a diet which was not exclusively made up of grains and could contain other feed ingredients such as hay, animal products and/or animal by-products.

Raised with a Conscience

Consumers are taking a close look at how their food is produced to make better choices and to support a ‘back to basics’ approach to farming. As the reality of modern livestock production becomes more evident and consumers realize that alternatives do exist, animal husbandry claims like “humanely raised” are on the rise across many retail channels. At Rowe Farms™, Raised with a Conscience means that all of their animals are raised in humane and low-stress environments, without the use of antibiotics or growth promoting hormones. They have open access to food and water, and eat strictly vegetarian diets.

Grass Fed Beef

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Grass Fed

Labels stating that meat products come from “grass-fed” animals aren’t currently subject to formal government approval in Canada; unfortunately, the reference can be used quite loosely. However, the CFIA has approved the first Canadian certification label for grass-fed meat. The label was developed by the U.S. certifying body Animal Welfare Approved (AWA). In this classification, livestock must be born and raised entirely on grass and forage, and also raised on pasture or range for their whole lives.

GMO-Free

Canada does not require labelling for foods that contain genetically modified organisms (GMOs), although many consumers want to know which foods do not contain or were not derived from them. “GMO free” and similar claims are not legally or scientifically defensible due to limitations of testing methodology. In addition, the risk of contamination to seeds, crops, ingredients and products is too high to reliably claim that a product is “GMO-free”.

Currently Corn, Soybeans and Sugar Beets (Beet Pulp) have GMO varieties registered for use in Canada. In the spring of 2014 a decision was made to delay the commercial release of GMO Alfalfa in Canada. Wheat and Barley crops are non GMO in Canada.

It is important to note that consumers are increasingly concerned about human health challenges allegedly linked to potential Glyphosate (Roundup®) residues found in foodstuffs. Although Glyphosate (Roundup®) is extensively used in GMO crops, it should be noted that this chemical is also used extensively in non-GMO crops.

Lamb

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Raised on Feed that Includes Grain

This claim is used to describe food products derived from animals that were raised on feed which included grains and grain by-products but was not exclusively limited to grains. Other acceptable feed ingredients such as hay, forages and/or ingredients derived from animal products or animal by-products may also be present.

The words “includes grains” communicates to the consumer that the animals were fed a diet which was not exclusively made up of grains and could contain other feed ingredients such as hay, animal products and/or animal by-products.

GMO-Free

Canada does not require labelling for foods that contain genetically modified organisms (GMOs), although many consumers want to know which foods do not contain or were not derived from them. “GMO free” and similar claims are not legally or scientifically defensible due to limitations of testing methodology. In addition, the risk of contamination to seeds, crops, ingredients and products is too high to reliably claim that a product is “GMO-free”.

Currently Corn, Soybeans and Sugar Beets (Beet Pulp) have GMO varieties registered for use in Canada. In the spring of 2014 a decision was made to delay the commercial release of GMO Alfalfa in Canada. Wheat and Barley crops are non GMO in Canada.

It is important to note that consumers are increasingly concerned about human health challenges allegedly linked to potential Glyphosate (Roundup®) residues found in foodstuffs. Although Glyphosate (Roundup®) is extensively used in GMO crops, it should be noted that this chemical is also used extensively in non-GMO crops.

Turkey

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

No Animal By-Product

To display this claim, meat, poultry, and fish products, must be raised on feed free of ingredients or components of animal origin, including animal products and animal by-products.

It should be noted that it is understood that the animals subject to the feed claims, except for chicken and fish, were nourished with their mothers’ milk. This milk is not taken into consideration when evaluating a claim for the absence of animal products and animal by-products in the animal’s diet.

Animal Products is defined to include cream, eggs, milk, non-fertilized ova and semen (Health of Animals Act).

Animal By-product is defined to include blood or any of its components, bones, bristles, feathers, flesh, hair, hides, hoofs, horns, offal, skins and wool, and anything containing any of those things (Health of Animals Act).

In addition the CFIA has ruled that Vitamin D3 derived from cholesterol contained in the lanolin of sheep wool grease is considered an animal by-product. Since this type of Vitamin D3 is the only Vitamin D which is permitted by law to be used in swine, cattle and sheep feeds in Canada all pork, beef and lamb is disqualified from using this claim.

Since there is an alternative non-animal derived Vitamin D3 registered for use in poultry feeds in Canada, assuming poultry are supplemented with this type of Vitamin D3 and and are not fed any animal products or by-products chicken and turkey are able to claim “no animal by-products”.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Vegetable Grain Fed/Grain Fed

To display this claim, the animals must have been fed a grain diet, where the macro feed ingredients, added as sources of energy and protein, are made up solely of grains and grain by-products with no ingredients of animal origin. Minerals and vitamins as well as non-nutritive feed additives such as medications, biologics, pellet binders, enzyme supplements, anti-caking agents, flavouring agents, etc., may be added regardless of origin (i.e. additives such as Vitamin D3 derived from the lanolin of sheep wool and vitamins and minerals, which are encapsulated, for stability purposes, in gelatin of animal origin may be added without disqualifying the final product from making the claim “grain fed” or “vegetable grain fed”.

Grain is defined by the CFIA as barley, beans, buckwheat, canola, chick peas, corn, fababeans, flaxseed, lentils, oats, peas, rice, rye, safflower seed, sorghum, soybeans, sunflower seed, triticale and wheat or any of their by-products. This definition does not include forages such as corn silage, haylage, grass, etc.

Duck

Raised Without Antibiotics

To display this claim, the animal or fish must not have received antibi­otics from birth to harvest. In addition, no antibiotics can be administered to the mother of the animal in question in any manner, which would result in antibiotic residue in the animal.

Raised with the use of Added Hormones

No hormones shall be administered in any way (including through the mother) to the animal that forms the food product carrying the claim “raised without the use of hormones” on the label or advertisement.

In species where regulations permit the use of hormones and where none were used, the products derived from these animals could make the claim “raised without the use of hormones”.

For products that originated from animals for which the use of hormones is prohibited in Canada a claim such as “like other (naming the product or source animal) these (naming the product or source animal) were raised without the use of hormones”. For example: “Raised without added hormones like all hogs in Canada.”

In Canada, growth hormones are only given to beef cattle. There are no growth hormones used in poultry, pork or dairy production due to CFIA regulations. This means that any “hormone-free” or “raised without the use of hormones” labels on dairy products, pork and chicken are purely for marketing purposes and may be misleading.

No Animal By-Product

To display this claim, meat, poultry, and fish products, must be raised on feed free of ingredients or components of animal origin, including animal products and animal by-products.

It should be noted that it is understood that the animals subject to the feed claims, except for chicken and fish, were nourished with their mothers’ milk. This milk is not taken into consideration when evaluating a claim for the absence of animal products and animal by-products in the animal’s diet.

Animal Products is defined to include cream, eggs, milk, non-fertilized ova and semen (Health of Animals Act).

Animal By-product is defined to include blood or any of its components, bones, bristles, feathers, flesh, hair, hides, hoofs, horns, offal, skins and wool, and anything containing any of those things (Health of Animals Act).

In addition the CFIA has ruled that Vitamin D3 derived from cholesterol contained in the lanolin of sheep wool grease is considered an animal by-product. Since this type of Vitamin D3 is the only Vitamin D which is permitted by law to be used in swine, cattle and sheep feeds in Canada all pork, beef and lamb is disqualified from using this claim.

Since there is an alternative non-animal derived Vitamin D3 registered for use in poultry feeds in Canada, assuming poultry are supplemented with this type of Vitamin D3 and and are not fed any animal products or by-products chicken and turkey are able to claim “no animal by-products”.

Raised Without Growth Promotants

To display this claim, the animal or fish must not have any hormone implants (only applies to beef in Canada) nor receive any beta agonists from birth to harvest. Beta-agonists* can be administered through swine, beef cattle and turkey feeds in Canada by way of CFIA registered Ractopamine® based products under the trade names Paylean®, Optiflexx®, Engain® and Actogain®.

*Beta-agonists are a class of non-hormonal compounds fed to cattle. Their mode of action is to bind to receptors on fat cells in the animals’ body and redirect and reduce the metabolism of fat. Consequently, less fat is produced and less fat is stored in the carcass. At the same time the compounds bind to receptors on muscle cells and redirect and increase the size of muscle fibers. Muscle fiber size replaces some of the weight normally found from fat and the total carcass contains a higher percentage lean muscle. These actions reduce the energy supplied by the feed to produce weight gain. With more weight produced by the same level of feed intake feed efficiency is increased.
(Source: Penn State Extension)

Vegetable Grain Fed/Grain Fed

To display this claim, the animals must have been fed a grain diet, where the macro feed ingredients, added as sources of energy and protein, are made up solely of grains and grain by-products with no ingredients of animal origin. Minerals and vitamins as well as non-nutritive feed additives such as medications, biologics, pellet binders, enzyme supplements, anti-caking agents, flavouring agents, etc., may be added regardless of origin (i.e. additives such as Vitamin D3 derived from the lanolin of sheep wool and vitamins and minerals, which are encapsulated, for stability purposes, in gelatin of animal origin may be added without disqualifying the final product from making the claim “grain fed” or “vegetable grain fed”.

Grain is defined by the CFIA as barley, beans, buckwheat, canola, chick peas, corn, fababeans, flaxseed, lentils, oats, peas, rice, rye, safflower seed, sorghum, soybeans, sunflower seed, triticale and wheat or any of their by-products. This definition does not include forages such as corn silage, haylage, grass, etc.

The Path to the Rowe Farms Verified Label Claim →

With increased consumer demand for value added and healthier choices, Rowe Farms™ believes the best way to healthy eating is to consume minimally processed, sustainably raised, locally grown foods. The path from farm to fork that Rowe Farms™ follows to obtain verified food label claims is outlined as you scroll across the next few pages.

Protocol Development

Rowe Farms™ has worked with Grand Valley Fortifiers along with animal welfare specialists to develop protocols for producing animals that are raised locally in a humane, low-stress environment without the use of antibiotics and growth-promoting hormones. Rowe Farms also has some products that fall under the Grass-Fed and GMO Free label claims.

Producer Recruitment

The Rowe Farms™ principle centers around local Ontario family farms.

On Farm Audits

All farms that produce for the Rowe Farms™ program are audited five times per year (one internal audit per calendar quarter and one annual external or third party audit) to ensure that the farmers remain committed to the Rowe Farms’™ strict environmental, nutritional and animal welfare protocols. Farms producing for Rowe Farms™ also have to provide signed affidavits.

Processor

Rowe Farms™ animals are processed at HACCP certified Federal and Provincial processors following strict segregation and handling policies.

Labelling Governance

True Foods™ acts as a liaison for Rowe Farms™ to communicate with the CFIA and keep abreast of changing label regulation requirements across the species. With this governance, Rowe Farms’™ products can then confidently display label claims on their packaging without the worry of controversy.

Retailer

Rowe Farms™ operates its own retail locations in and around the GTA, as well as selling into other grocery chains (such as Fortinos) and throughout the food service industry.

Consumer

Instilled with confidence that the True Foods™ that they are purchasing are meeting their demands and desires, consumers enjoy the consistent taste and flavour across the proteins with family and friends; while feeling good about their choice to support locally grown food that was “raised with a conscience”.

You’ve Got Questions, We’ve Got Answers

You may have some questions about Rowe Farm™ that other people have asked in the past. Click below to read our answers to some common questions.

FAQ

 

 

Where to Buy

Click the pins on the map below to find out where you can purchase Rowe Farms™meat products.

Rowe Farms™ offer quality meat products to you through their own growing base of retail stores. Each store carries the full range of Rowe Farms’™ products as well as some unique additional offerings specific to each store’s local marketplace. If you are not near one of these stores, you can also find select Rowe Farms™ products at quality food retailers including Fortinos, Fiesta Farms, Highland Farms, Organic Garage, the Big Carrot, Nortown Foods, Bruno’s Fine Foods – Yonge Street, Market Fresh, Galati Market Fresh, Lady York Foods, Nature’s Emporium, Essence of Life, Foodland – Danforth.

Uptown

Uptown

Toronto North
647-352-4383

Mon – Fri 10am – 7pm
Sat 10am – 6pm
Sun 11am – 6pm

The Beach

The Beach

2126 Queen Street East
Toronto ON  M4E 1E3
416-699-4383

Mon – Fri 10am – 7pm
Sat – Sun 10am – 6pm

Roncy

Roncy

105 Roncesvalles Avenue
Toronto ON  M6R 2K9
416-588-4383

Mon – Sat 10am – 7pm
Sun 11am – 6pm

Leslieville

Leslieville

893 Queen Street East
Toronto ON  M4M 1J4
416-461-4383

Mon – Fri 10am – 8pm
Sat – Sun 9am – 8pm

Guelph

Guelph

1027 Gordon Street
Guelph ON  N1G 4X1
519-822-2171

Mon – Wed 9am – 6pm
Thur – Fri 9am – 7pm
Sat 9am – 6pm
Sun 11am – 5pm

Bloor West

Bloor West

2230 Bloor Street West
Toronto ON  M6S 1N6
416-766-4383

Mon – Fri 10am – 7pm
Sat 10am – 6pm
Sun 11am – 6pm

Bayview

Bayview

1617 Bayview Avenue
East York ON  M4G 3B5
647-350-4383

Mon – Sat 10am – 7pm
Sun 10am – 6pm

Annex

Annex

468 Bloor Street West
Toronto ON  M5S 1X8
416-530-4383

Mon – Fri 10am – 7pm
Sat 10am – 6pm
Sun 11am – 6pm